We need to spend our money on brand-name products because those are the best. Don’t automatically assume that higher quality means more money, because there are plenty of examples of good quality with lower prices. We often waste money buying only brand-names, but brand name products aren’t necessarily better, or worth the higher prices. There are countless examples of different products that provide a great alternative to higher priced name brands. For example, grocery store brands are a terrific example of how we can save money without having to buy the name brand. Ironically, many store brands are identical, but you are paying more for the name brand. Heinz ketchup costs more than Walmart’s ketchup brand, or Safeway’s Home brand paper towels vs. the higher cost Brawny paper towels. We also see a lot of brands in the clothing business, but does that mean that a Hanes tee shirt is better than a Target brand tee shirt? Probably not–but you are going to end up paying a lot more for that Hanes label. Remember that just because one brand spends a lot of money on advertising, doesn’t mean that they must be better than a lesser known brand. A great way to cut costs is to look for brand name alternatives, things that are on sale, or any promotions where a company provides great savings on their brand. How many times have you gone to the store, and the store brand is less expensive than the name brands? They are trying to create product awareness, and we benefit from the savings.